Privacy policy.
How Vertical Identity collects, uses, and protects personal information across our websites, portals, and services. Last updated to reflect our current data practices.
Last updated: September 21, 2025
Introduction
At Vertical Identity, the privacy and security of your personal information is taken seriously. This Privacy Policy outlines the types of information we collect, how we use and protect it, and the choices you have regarding your data when you visit our website.
Information We Collect
Personal Information: We may collect personal information that you voluntarily provide, including:
- Name
- Contact information (email address, postal address, phone number)
- User-generated content (comments, reviews, form submissions)
- Any other information you choose to share
Automatically Collected Information: When you visit our website, we may automatically collect:
- IP address
- Browser type
- Operating system
- Referring website
- Pages visited
- Time and date of access
This information is collected through cookies, web beacons, and similar tracking technologies.
How We Use Your Information
We use the information we collect to:
- Provide and maintain our website
- Personalize and improve your experience
- Respond to your inquiries and requests
- Send marketing communications (with your consent) via SMS, email, or phone
- Detect and prevent fraud
- Comply with legal obligations
- Protect the rights, privacy, safety, and property of our company and users
Data Sharing and Disclosure
We may share your information with:
- Service providers who assist in website operations and maintenance
- Legal authorities when required by law
- Third-party analytics providers
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
International Transfers
Your information may be transferred to and processed in countries other than your own. We take appropriate measures to ensure your data is protected in accordance with this Privacy Policy.
Your Rights and Choices
You have the right to:
- Access and update your information
- Opt in or out of marketing communications via SMS, email, or phone
- Delete your account or personal data
- Object to the processing of your data
- Lodge a complaint with a supervisory authority
Marketing Communications
We may contact you via SMS, email, or phone for marketing purposes. You can opt in or out at any time. To opt out of SMS and phone communications, reply "STOP." To opt out of email, use the unsubscribe link provided in our messages.
Security
We implement reasonable measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of internet transmission or electronic storage is 100% secure.
SMS Consent and Data Sharing
Your SMS opt-in will not be shared with third parties for purposes unrelated to our services. Personal data, including SMS opt-in, may be shared with service providers for messaging services (platform providers, phone companies, and vendors). SMS originator opt-in data and consent will not be shared with third parties.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
Contact Us
If you have questions about this Privacy Policy, please contact us at quality@verticalidentity.com.
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